Objective  With the transformation and development of rural industries, the efficient use of facility farmland is conducive to meeting the diversified land use needs of the agricultural industry. The sources of facility farmland for micro-management entities are needed to be analyzed in order to reveal the supply and demand conditions of facility farmland for different new types of agricultural industry format.

  Method  Taking Yihe Town, Fuling District, Chongqing City as an example, based on the survey data of 156 new agricultural business entities, descriptive statistical analysis and spatial buffer analysis methods were used to analyze the source of facility agricultural land, demand willingness and supply-demand matching issues for industrial development research.

  Result  ① With or without facilities agricultural land there were more subjects engaged in fruit and vegetable industry in Yihe Town than other types of industry, and the scale of industry with facilities agricultural land was larger than that of industry without facilities agricultural land. ② The sources of agricultural land for the main facilities of new agricultural operations were diverse, of which farmers’ houses and subsidiary land were the main sources, followed by bare land, low-quality arable land, barren hills, barren grasslands, and idle residential areas, and the least was idle village offices and abandoned schools. At the same time, the different types of main operating facilities from facility agricultural land were also different. For example, 12.50%, 18.74%, 45.45%, and 52.38% of agricultural enterprises, farmer cooperatives, family farms, and large professional households respectively sourced the main facility agricultural land from farmers’ houses and subsidiary land. ③ Among the types of industries with or without facility agricultural land, the proportions of the operating entities for the fruit and vegetable industry in intending to expand, reduce and maintain the scale of facility agricultural land were higher than those of other industrial operators. The willingness of business entities to expand in the flower, tree and pepper industries was also relatively strong. At the same time, the ratio of the area of different types of industries willing to expand was not exactly the same as the ratio of the number of entities willing to expand in different types of industries. ④ From the perspective of space and quantity, as the buffer radius increased, the number of entities that could achieve oversupply gradually increased in each industry. However, the proportions of entities that could meet the needs of different types of industries with potential facility farmland within different buffer ranges were different, and within the 1000 m buffer circle, the grain and oil, livestock, poultry and aquatic products, flowers, trees and pepper industries could fully realize the oversupply. While the business entities of fruit and vegetable, comprehensive and leisure industries could not fully realize the demand.

  Conclusion  The development of rural industries should pay attention to the supporting facilities of agricultural land. There is still a gap between the supply and demand of agricultural land for fruit and vegetable, comprehensive and leisure industries. In the future, new agricultural business entities should be guided to excavate the agricultural land in multiple ways to meet the needs of diversified agricultural production.